These are a few logo comps that I have been working on for a client, who happens to be an old college friend. She started a consulting business in Georgia, where she helps political candidates raise money for their campaign.

I’m excited to share the final design with you soon!


Wanted to share something with you today – my new favorite past-time….Pinterest! My pins (a few are above) are all of the things that bring me joy, challenge me, inspire me, or is a catalyst for a new project (when I find some time)! I have a couple of fun categories: For the Home, Type, Coffee Mugs, Stripes (can’t ever have enough stripey things), Packaging, and Prints/patterns.

this causes me much joy to have everything that I’ve researched, scoured and drooled over in one place! I would highly recommend signing up for an account. I used to work for a clothing designer and she would collect clippings from magazines, nature, fabric, etc before designing her new line – this is similar but soo much easier!

Click here for my Pins and follow me after you sign up – and I’ll do the same!

This question has been swimming around in my head for quite some time now. It is a hard question to answer, especially in the design industry. There are a lot of intangibles. As a freelancer where most of the client work comes from supporting friends/family, it is hard to know the right amount (if there ever is a ‘right’ amount). I have all but picked a number out of a hat. I think it’s a hard decision because 1) I love what I do and can’t BELIEVE someone would pay me to do it and 2) my time is at least 2x more valuable since having a baby, so do I take that into account when setting a fee? and 3) you can’t put a time frame on the inspiration process, could be an hour, could be a week, or longer….

In a time where everyone is light-speed busy, and can easily find a better designer (just being honest) for cheaper and quicker, I’ve realized that communicating the process is something I hold near and dear. I also ask a lot of questions up front, pre-quote.

For example….What are your expectations? Who is your benchmark? How many drafts are you expecting? What is your timeline? Who/what inspires you? How many people are involved in decision making/revisions? Do you have a project budget? The number isn’t important. It does tell me that someone has taken the time to think through the project before outsourcing it.

For the most part, I think it’s important to lay everything (probably more than necessary) out on the table, and quote projects based on the answers to these questions (to name a few…). Going over budget is completely normal and almost a given these days and nobody likes surprises! Well, at least the kind that involve forking over more money…